BEWARE Microsoft Adcenter Auto-Billing You!

I just discovered the Microsoft Adcenter has been auto-billing me the last several months, after I was invited to their BETA pilot program with a free $50 coupon. They had me setup a campaign, they said the coupon expired before I used it, and proceeded to bill me for two months of test advertising.

I canceled everything and will never use Microsoft Adcenter again. I pretty much hate Microsoft in general, so it wasn’t a surprise, and an outcome I’m pleased with as it further validated my feelings about that soulless company. Shame on me for allowing myself to be suckered into that BETA scam.

It’s all about the traffic…

No you can’t just build a web site and they will come. You have to promote it like mad… and here are two more sources to promote press releases, articles, or plugs about your web site.

• http://answers.yahoo.com/ - contribute to Yahoo Answers!
• http://www.mylot.com - Join communities like these and post like mad, with links to your site.

Microsoft adCenter Content Ads pilot program

I got this email today… so it looks like adCenter is growing.

————————–

Dear Sir,

We’re excited to welcome you to the Microsoft adCenter Content Ads pilot program starting January 25, 2007.¹ We reviewed your account and believe you’re a great match for this new content-targeted advertising. With this upgrade to Content Ads you’ll be able to:

• Extend your advertising reach beyond Live Search using the same adCenter pay-per-click pricing that you already know. Your text ads will display next to relevant content on sites within the Microsoft network, such as MSN’s Health & Fitness, Tech & Gadgets, Travel, and Money².
• Gain access to the new adCenter beta site before it is released to all our advertisers. You’ll experience improved reporting and navigation, along with the same powerful adCenter demographic and geographic targeting tools you currently rely on.

On January 25, 2007, your account will upgrade to the adCenter beta site and your adCenter campaigns will automatically start to display on relevant content pages within the Microsoft network. Within the adCenter beta site you’ll have the flexibility to set separate bids for these content-targeted ads, or do nothing and your campaigns will continue to run.

Watch your e-mail for a reminder two days before your upgrade with important instructions for managing bids and keywords for Content Ads. This e-mail will also tell you how to turn off content distribution if you aren’t yet ready to try this new advertising opportunity.

To learn more about Content Ads, please visit our Frequently Asked Questions page. If you have additional questions, please visit Microsoft adCenter Support.

We look forward to having you participate in the Microsoft adCenter Content Ads pilot program. 

Sincerely,

The Microsoft adCenter Team

Brilliant Viral Marketing Press Releases

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points. With that said, here are the 12 campaigns that won our hearts this year, and why:

#1. Peerflix Paparazzi

MarketingSherpa Summary: A terrific example of cost-effectively tapping into the viral power of celebrities to build your own online buzz, traffic, and ultimately brand. Within 90 days after launch nearly two million unique visitors played the game more than two times each - plus 5% traveled onwards to visit the main brand’s site. And that’s the entire point after all.

Click to view campaign details: http://www.marketingsherpa.com/vas2006/1.html

#2. Beer.com’s Virtual Bartender

MarketingSherpa Summary: It’s pretty much a “duh”. If your target is young adult males, sex really, really sells. That combined with the word “beer” explains why 10 million visitors hit the site. But, what if you’re not marketing to young men, you can’t use sex, and your brand isn’t about liquor? Are there lessons to be learned? Yes! In fact we suspect some clever b-to-b marketer will come up with a “virtual CEO” soon, inspired by this campaign.

Click to view campaign details: http://www.marketingsherpa.com/vas2006/2.html

#3. New Rules of PR (PDF)

MarketingSherpa Summary: Business-to-business marketers who are dreaming that someday their white paper will go viral should check out this campaign. Per our Viral Marketing in 2006 Special Report (link below), newer seeding tactics such as blogging and press releases optimized for search engines can give a campaign that extra viral boost within a niche market (especially when you don’t have sex, celebrity, or games to drive traffic.)

Click to view campaign details: http://www.marketingsherpa.com/vas2006/3.html

#4. Wadsworth Atheneum - Surrealist Exhibit

MarketingSherpa Summary: This campaign proves local “brick and mortar” marketers can use online viral campaigns to drive real-world foot traffic with measurable results. Although the campaign was for an arts organization, we hope traditional and multichannel retailers in particular will be inspired by it to launch viral tactics of their own. How about a dress-your-own celebrity model contest that leads generates in-store coupons for all players…. Ooh ooh, the ideas are endless!

Click to view campaign details: http://www.marketingsherpa.com/vas2006/4.html

#5. The Quantum IT Challenge

MarketingSherpa Summary: Although this business-to-business lead generation campaign targeting IT professionals didn’t go wildly viral (10% of game players referred a friend), marketer Kelsey Galarza who herself hails from a consumer marketing analytics background, did something almost no other online game we’ve heard of does: tracked each respondent by their game play.

Each player’s success at a fairly tough game gave her the qualification data she needed to decide which leads should be followed up on by sales first, and which could wait a while or needed further qualification efforts. Bravo!

Click to view campaign details: http://www.marketingsherpa.com/vas2006/5.html

#6. MakeMyTrip Viral Series (India)

MarketingSherpa Summary: Two useful lessons from this viral campaign promoting airline tickets to affluent consumers in India — (1) Even in this era of globalization, a regional agency can increase viral responses in a regional market and (2) if one campaign works, turn it into a viral series for ongoing brand building. Included, useful response data on how different campaigns took off in different ways.

Click to view campaign details: http://www.marketingsherpa.com/vas2006/6.html

#7. Blog in Space

MarketingSherpa Summary: This campaign is proof that if you blatantly appeal to bloggers’ egos and desire for more traffic/attention, they will in turn happily link to you. And if your offer is appealing enough, where a few influential bloggers go the rest will virally follow.

Click to view campaign details: http://www.marketingsherpa.com/vas2006/7.html

#8. Kreedo Brand Democracy

MarketingSherpa Summary: The big problem with viral marketing is figuring out ahead of time what creative your prospects will find so exciting that they virally spread the word. Often it feels like a crap shoot. This campaign by a market research firm in Portugal offers a solution — why not launch with a microsite something that’s “good enough” for some viral spread and then ask your visitors what else they’d like you to add to it? If you build what they *really* want, they will come.

Click to view campaign details: http://www.marketingsherpa.com/vas2006/8.html

#9. Monk-e-Mail

MarketingSherpa Summary: This campaign uses elements that we’ve seen before quite a few times in the overcrowded field of viral e-card campaigns. Consumers get to play with an interactive form (including adding their own audio) to send a silly, personalized e-card to friends. We’ve all been there, done that, got the t-shirt. So why did it make Sherpa’s 2006 hall of fame?

Check out the landing page. It’s the best we’ve ever seen for this type of campaign because everything’s included above the fold on just one page. You don’t have to click through a screen by screen process to send an e-card. And we bet that meant considerably higher response rates.

Click to view campaign details: http://www.marketingsherpa.com/vas2006/9.html

#10. mySBC eBill Service: Trees in the Forest of Change

MarketingSherpa Summary: This campaign proves it’s entirely possible to invent a highly-compelling viral marketing site even when you’re not marketing it as entertainment (no videos, no games), nor forcing respondents (who in this case were “green” consumers) to act as your viral agent to claim a reward. Almost half a million have converted so far … very impressive.

Yes, this campaign demonstrates that with thoughtful design and execution viral can work for almost every brand and demographic online.

Click to view campaign details: http://www.marketingsherpa.com/vas2006/10.html

#11. Belt Buckle Knife

MarketingSherpa Summary: This is one of those classic “whups-it-went-viral” campaigns. An earnest fellow puts up a Web site to promote his home-grown product, then suddenly the world starts talking about it. This kind of tactic is impossible to copy - it’s gotta be real and it’s got to be luck.

So why does it make Sherpa’s Hall of Fame? Measurement. Turns out the site owner measured the value of each type of viral traffic to see who would buy, and who was just wasting time entertaining themselves on his server. We really wish more viral marketers would measure traffic ROI like this.

Click to view campaign details: http://www.marketingsherpa.com/vas2006/11.html

#12. The ERP of This Century

MarketingSherpa Summary: Brilliant! This viral campaign should inspire every marketer targeting huge organizations such as the Fortune 1000 and Global 1000. When your business prospect has tens of thousands of employees around the world, how can you get them all talking about how wonderful you are? How do you turn a handful of internal evangelists into thousands praising your name? Turns out rap music has all the answers…

Click to view campaign details: http://www.marketingsherpa.com/vas2006/12.html

Useful links related to this article

Marketingsherpa’s 2006 Viral Marketing Report: Benchmark Data, Practical Tips, & Biggest Change http://www.marketingsherpa.com/sample.cfm?contentID=3221

MarketingSherpa’s 2005 Viral Marketing Report — features still-useful practical tips for the top 5 viral tactics: http://www.marketingsherpa.com/sample.cfm?contentID=2957

MarketingSherpa’s 2005 Viral Marketing Hall of Fame — 12 real-life campaigns detailed http://www.marketingsherpa.com/sample.cfm?contentID=2964

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Expired Domains = Good Traffic

I’ve been taught that buying expired domains is a moderately good alternative to advertising to gain traffic to your site. These sites already have traffic, and search engine rank, yet the owners gave them up.

You first head over to http://www.directnic.com/features/expireddomains.php and find domain names that have just expired. You then need to find out how much traffic each domain name was generating by going to Alexa.com, and buy only domain names that were ranked over the 100.000 rank on the internet. Generally the pages have been indexed and will be reindexed very fast on trhe next google dance.

You then should send traffic, buy a traffic package, a small one and point this package to your new domains landing page. Remember focus the traffic, it must be tageted and on topic with your site. If you have adsense on this page you will make money as well as get traffic. Now, supposedly this is one of the biggest secrets on the internet!

But, you should always consider the opposing view:

Why you should NOT purchase traffic:

http://www.nerdlib.com/unique-traffic-tips.php