Seth Godin’s Bootstrapper’s Bible

This is a great ebook for every entrepreneur that you no longer have to pay for… so go get it now!

About the author:
Seth Godin is a bestselling author, entrepreneur and agent of change. In Free Prize Inside, his follow up to the best selling marketing book of 2003, Purple Cow, Seth helps you make your product remarkable with soft innovations. You need to make each of your employees idea champions so they can find the Free Prize. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. He holds an MBA from Stanford and was called “the Ultimate Entrepreneur for the Information Age” by BusinessWeek.

How to Argue & Win Every Time!

This book rocks!

Gerry speaks volumes of wisdom in this book, and much like how martial arts teaches you how to avoid violence, Gerry teachs you tactics to conclude arguments quick and with compassion. Gerry puts a lot of soul into his speaking, and teaches you the power of how to get your way without anger.

THE LOCK: I am not a powerful person. Those I face are always more powerful than I. How can I win against them?

THE KEY: All power, yours and theirs, is your.

The secret source of power: When I argue, I face power, the power of the other. Is it the other’s power that I wish to overcome and that I fear? I am therefore fascinated by power and I wish to trace its source. If I understand power, if I understand it’s nature and where it abides, if I understand how to get it and how to resist it, I will have attainted great power of my own. I want power, I need power to win.

Power, Seduction, and War!

Eventually I’ll get around to reviewing Robert Green’s books, at least the two I own which are absolutely amazing. Until then, however, I just learned that Robert has started a blog, which is pretty alright.

Little Red Book of Selling

Every once in a great while a book is so good that it is viewed as a reference in it’s field; a book so rich in content that it can only be read, re-read, and studied. This book is exactly that, and I am proud that it sits on the shelf of my personal library of business reference manuals.

Unlike most sales books which focus on “how to sell”, Jeff’s book focuses more on “why people buy”, and man what a difference this approach makes. I’ve always felt that the best sales people in the world never come across as sales people at all… but somehow, in a very genuine way, they come across as a true friend, someone I can trust, someone who makes me laugh, and is out for my best interest. The Little Red Book of Selling digs right into this premise, as in Jeff’s own words, “I create rapport so that the prospect feels like he or she is in my home and can go to my fridge and get a Coca-Cola without asking”.

Not only is the content rock solid, but the book is fun to read, and is so well layed out, you can pick it up for 30 seconds to pluck a nugget of wisdom, or read all 219 pages on a flight. I’ve read a ton of books on sales and the buying process, and you’re either a know it all, or a cheap bastard if you can’t come to spend $20 on the Little Red Book of Selling. Truly, a must have!

40 Key Tactics to Success w/ eCommerce!

If you’re looking for an incredibly comprehensive 590 page reference manual on how to build an online business, “The MindValley Way to Ecommerce Success” will keep you busy for a good while.

If you’re looking for an exact formula to success, you’ll be disappointed. In fact, if you find that anywhere, please let me know! Anyone that has it, is keeping it to themselves. If you’re looking for a 100% objective, non-affiliate-based eBook, you’ll also be disappointed, as this eBook recommends products, in which the authors get a commission on if you buy.

However, this is not to say that this eBook is not filled with a lot of useful knowledge. This eBook will help you discover an online niche to serve, and roughly how to successfully market to this niche. It covers how to price your product and/or service, how to market, what web technologies to use, and how to optimize search engines to list your web site. These topics are coverd with case studies, graphs, methodology, and images.

MindValley even offers 7 free tactics on their site for free… so what the hell, check it out.

How to Win Friends & Influence People

David Carnegie wrote How to Win Friends & Influence People WAY back in 1936 and his book continues to sell millions of copies! Particularly since so much of being successful in business requires building solid relationships, ya might find David helps show you the money!

Fundamental Techniques for Handling People:

* Don’t criticize, condemn or complain.
* Give honest and sincere appreciation.
* Arouse in the other person an eager want.

Six Ways to Make People Like You:

* Become genuinely interested in other people.
* Smile.
* Remember that a person’s name is to that person the sweetest and most important sound in any language.
* Be a good listener. Encourage others to talk about themselves.
* Talk in terms of the other person’s interests.
* Make the other person feel important - and do it sincerely.

How to Win People to Your Way of Thinking:

* The only way to get the best of an argument is to avoid it.
* Show respect for the other person’s opinions. Never say, “You’re wrong”.
* If you are wrong, admit it quickly and emphatically.
* Begin in a friendly way.
* Get the other person saying “yes”. “yes” immediately.
* Let the other person do a great deal of the talking.
* Try honestly to see things from the other person’s point of view.
* Be sympathetic with the other person’s ideas and desires.
* Appeal to nobler motives.
* Dramatize your ideas.
* Throw down a challenge.

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment:

* Begin with praise and honest appreciation.
* Call attention to other people’s mistakes indirectly.
* Talk about your own mistakes before criticizing the other person.
* Ask questions instead of giving direct orders.
* Let the other person save face.
* Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise”.
* Give the other person a fine reputation to live up to.
* Use encouragement. Make the fault seem easy to correct.
* Make the other person happy about doing the thing you suggest.